It is completely natural to tackle webmaster services outside one’s skill set when starting an online business progresses to taking action. While there are many tools online for building websites, most exist as a means to capitalize off the needs of small business owners and do no real favors in return. Every business model is unique and every site needs to work to promote, enhance, and handle the specific needs for that business. That means design, content, SEO configurations, social media integration, security, updates, and support – all exist with a goal of working for the business in ways most non-tech owners are unaware even exist. Web design is not just about creating pretty pages, it’s about understanding the marketing challenges behind your business.
What separates design from an idea is that design is meant to be functional.
As a webmaster, EMG is professionally responsible for building, configuring and maintaining client websites to be fast and functional, as well as safe and usable by customers. Most clients obtain webmaster services after a failed website development and end up paying much more as a result. It is far more efficient and economical to get off to a good start with a website that is live, active and navigable at all times – while looking great and delivering what both site owners and visitors need.
With a webmaster on your team, quick fixes and guidance are provided as needed to keep the business online presence moving forward with as little effort on your part as possible. EMG can save countless hours spent trying to get or keep a website functioning properly, relieving the pressure and frustration so time is dedicated to growing the actual business.
Building a web presence is more important than building a website.
There is no “magic bullet” to ensure an online business will succeed, but there are essential elements of running a website that will help. EMG offers guidance for DIY efforts, as well as webmaster services to help ensure clients maximize their promotional efforts. It is key to draw site visitors looking for what your business offers, so developing quality content and choosing the right keywords is critical.
There is no substitute for well-organized, relevant content that is kept fresh and accurate. Search engines reward sites with quality data that is compelling to visitors over all others. Visitors landing on a website, but finding something different than intended, are a waste of time – yours and theirs. Adding links to relative components that clarify or point to key resources, and providing powerful images should be part of every website design plan.
Cheers! to all those ready to launch their idea!
Having a great idea for an online business is just the start. These days, people research your organization online and study your site completely before making a buying decision. While the logistics of launching that business are underway, having a professional webmaster handle the site is proven to save time, money and aggravation.
A quality website is not an expense, it is an investment.